Why Trust Us?
Everything you need to know about BetterShopping.in
BetterShopping.in is a product review website designed specifically for INDIA and aimed at helping the online shopper make better shopping decisions. We pick and curate lists of best products, appliances and gadgets for people who want to save the time and stress of figuring out what to buy. Whatever you need —TV or face creams or air purifier—we make shopping for it easy by telling you the best one to get.
Our team of expert editors spends more than 300 hours per week researching products, conducting hands-on tests, interviewing industry pros, studying market research, reviewing consumer feedback, and writing up all our findings into digestible yet comprehensive reviews. We don’t use an algorithm or software to choose the products — they’re all hand-picked and researched or tested by us
We’ll outline all the best options within a category and offer a product comparison so you can make a well-informed purchase that meets your target needs and budget. We’ll also introduce you to the latest, most on-trend items across different verticals (tech, beauty, fashion, fitness, home, kitchen … you name it!) that come researched, tested, and editor-approved. If you haven’t found what it is you’re looking for, then we haven’t done our job.
So you focus on only the best things?
We look for what we think is best for most people. We don’t look for the most feature-packed gadget, or the finest finishes in home goods. We pick the things that will fit best into the lives of everyday people who are shopping for it—and that’s what takes work.
The choices we’ve made here with our team took weeks or months of research and years of experience with a wide variety of gear. In addition to our own expertise, we include interviews and data from the best editorial sources around. We also employ the help of engineers, scientists, and other subject-matter experts. And we pore over customer reviews to find out what matters to regular people. Most gear we choose here isn’t top-of-the-line models that are overpriced and loaded with junk features; we aim to recommend items that are of high enough quality to warrant the price, but not items that cost more for extra features you’ll rarely use.
These are the same gadgets we’d recommend to our friends and family, and these are the same things we’d choose for ourselves.
Do your affiliate commissions make you biased?
Up front: Our writers and editors are never made aware of which companies may have established affiliate relationships with our business team prior to making their picks. If readers choose to buy the products we recommend as a result of our research, analysis, interviews, and testing, our work is often supported through an affiliate commission from the retailer when they make a purchase. If readers return their purchases because they’re dissatisfied or the recommendation is bad, we make nothing. There’s no incentive for us to pick inferior products or respond to pressure from manufacturers—in fact, it’s quite the opposite. We think that’s a pretty fair system that keeps us committed to serving our readers first.
The most important thing to us is the trust we have from readers. If we were to recommend something because we are biased or lazy, readers like you wouldn’t support our work. We also invite you to fact-check our pieces, which carefully outline the time, logic, and energy spent researching and interviewing customers and experts. Often, this takes dozens—sometimes even hundreds—of hours. Each guide plainly lays out all the evidence for why we made our picks so you can judge for yourself.
What if the thing I want isn’t on your site?
Email us at firstname.lastname@example.org to let us know if you need help figuring out a particular buying problem. Our staff—made of smart and curious people who love to investigate reader questions—may be able to help.